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Using Trade Shows To Build Your Business
By Kris T Ann
A trade show can do wonders for your business. Before you get all excited about the new contacts that you will get, you have to plan out how you will set up your area. If you don't get the right look and some goodies to hand out then it could flop completely. Usually you get a table or two for your own stuff. A nice cloth that covers the table and goes to the floor is important. Think about using the front of the tablecloth to show your company name. If you have a nicely embroidered logo done huge on the front space, then you have a sign basically. You can use the area under the table that is hidden to store your boxes and whatever else you have with you. That is professional and tidy.


How you want people to be greeted and give out information is crucial. If you teach everyone what you think is a good plan then there is no guesswork at all. The most important thing is making a good impression and giving/getting info. If someone shows more than polite interest, have a way to get their contact info. Remember to bring friendly, untiring people with you as help. It doesn't matter how much some people know about your product if they are not personable. I remember a food show that I was at and wanted some more info on a particular cheese. The greeter was wonderful, but when he tried to get the info we were after from his superior, she was too involved on the phone to pay attention. Not a good plan

for future business.

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A way of acquiring contact info is a big deal. This is something that you really want and that they are often very reluctant to give. You can always tempt someone with a goodie for info trade. the best way to get info is to have something they want or need for their business. If you have this, then you have to let your excitement about the product or service become contagious.

Don’t wait success come to you. You have go to success…
Don't underestimate the importance of free hand outs. They can be the main reason that someone will initially walk up to your table. There are so many different products that you can use to grab attention. A couple of umbrellas with loads of color and your company logo can be set up open. If you have a way, they can be made to look like a giant flower display. Once you get people at your table, then you tell them about what you offer.

Promotional merchandise is perfect, and actually probably mandatory at industry events. You just have to think about the best way to approach the idea. You want something that fits in with the theme of the show and something that people can use at home. If it is a bar and restaurant industry thing then think of what that type of person will need. Bottle openers are always needed as well as lighters. Both can be done creatively and sport your logo or info.
You can give conference folders or some other incredibly nice item. Whatever promotional products you decide on they will pull lots of people to your conference table.

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