Distributor - Distribution (or place) is one of the four elements of marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.

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Tv Stand Manufacturers – 8 Benefits You Must Acquire From Them To Achieve Your Greatest Success As Tv Stand Distributor
By Primadi
Do you know, what can make TV stand distributors dominate the market in their countries? What can make their TV stand business last for long time? There are many factors of course. One of the decisive factors is the ability of their overseas partners or suppliers to deliver all the values and benefits they need, to be processed and then transferred to their end customers.


There are 8 values and benefits that you, as a TV stand distributor, must acquire from your overseas TV stand manufacturer or supplier, in order to achieve such a great success. They are as follows:

1. Quality product. Quality means the conformance to requirements. You can not dominate the market or even survive without products that satisfy your customer requirements. Quality products are usually produced by a manufacturer with good quality management system and certified under ISO-9000 standard.

2. Modern and up to date product design. TV stand product life cycle is very short and its market changes very fast. In order to success, you must find the TV stand manufacturer that is able to develop new products following the new trends, if you don’t have the ability to design your own products.

3. Big range of products. TV stand with big products range are more flexible to fulfill your various demand than the one that has small product range. There are many TV stand styles in the industry, like LCD/Plasma TV stand, Home Entertainment Center, Swivel TV Stand, and so on. And you don’t always distribute single style of TV stand to your retailers.

4. Customer’s own brand. You don’t need to be a very big company like IKEA to buy overseas TV stand products and market in your domestic market under your own brand. Just find TV stand that offer OEM business type. They will produce TV stand products with your own brand, although

the product design belongs to them.

5. Customer’s designs are welcome. In case of you have strong product development team and would like to market TV stand products with your own design, you must find the TV stand able to produce them. Some TV stand have the ability to actualize your 3D or simple sketch to be the real product.

6. The possibility to be a single distributor in your country. It is a great benefit for you if your TV stand suppliers or would like to make you to be an exclusive distributor in your country, which means that, they will not supply your domestic competitors. It is a rare situation, but has happened. Usually, you can grab this benefit only after achieving certain amount of buying, which significantly increase your bargaining position against your suppliers.

7. Product design exclusivity. If your TV stand or suppliers don’t want to grant you to be their exclusive distributor in your country, still you can negotiate for another one: product design exclusivity. It means that you don’t allow them supply the same TV stand product design to your domestic competitors. Again, it depends on your bargaining position against your suppliers.

8. Reasonable price. Last but not least, price is also the important factor for your success in your market. Finding TV stand that meet your domestic market price always a great benefit.

It is not difficult to find such ideal suppliers that can help you to achieve your greatest success. You can visit international furniture exhibitions. Or, just visit Alibaba.com and other B2B directories. And always use above criteria to evaluate your supplier candidates.
Primadi Wirawan is the Webmaster of PT. Panggung Electric Citrabuana, a manufacturer of electronic consumer goods and related products, including TV stand, located in Surabaya, Indonesia. Above article is written based on more than 20 years experience of this company in TV stand business. He invites you to visit its website.

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