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The Importance Of Promotional Products For Trade Show Exhibitors
By Neil Trehearn
Do you exhibit at trade shows, exhibitions or other events? If you do, then you need to be sure that people remember who you are and what you do and promotional products will help do exactly that.
Promotional items and promotional products can be very useful at trade shows, they can help you create an interest in your company, emphasize your presentation and serve as a reminder of your product and brand name. Your trade show giveaway items should not only fit in with your overall marketing scheme, but they should be also memorable and well-branded.
Most companies understand the importance of promotional products and distributing them effectively. According to a recent research, 75% of people say they will keep and use promotional items they receive during trade shows if they find them useful. So, don’t forget to choose promotional giveaways that your customers can also appreciate and use when they are at home or back in the office. You might even consider products that are fun or slightly ‘wacky’ to create a memorable impression. This makes your marketing even more effective and can increase your return on investment. ( pens, notebooks, mugs or mouse pads).
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Which are the best products to give away?


• Pens: they are inexpensive and they are an effective way to establish your brand. By giving attendees promotional pens, you will be giving them a useful item…everyone always needs a pen!
• Bags: many exhibitors use pamphlets, brochures and promotional

giveaways to attract people and provide them with everything they need to know about the company's goods and services. Give your visitors something to carry all this around in, they’ll certainly appreciate it.
• Sweets: putting a bowl of candy in your exhibit booth does not cost very much, you do not need to take much effort and most visitors will appreciate a little bit of chocolate, a candy, or other confectionery. They may even come back several times just to take a sweet or two giving you more opportunity to enforce your company’s goods or services.
• Stress Balls: for something different and fun, stress balls are now available in almost any shape and can be used to great effect – for example, if you are in the building trade get one in the shape of a hardhat or, if you have a delivery company, in the shape of a van.

In conclusion, you have to remember that trade fairs and shows not only attract interested and potential customers but they also give you a chance to take a look at your competitors and compare their products to yours. How do you get the needed traffic to your booth and what makes you stand out from the competition? In many cases, it's the trade show giveaways themselves. Choosing the right promotional product for your stand will ensure your show is a success and that clients will remember you long after the show ends.
Neil Trehearn leads the marketing department of Buyking Ltd (www.buyking.co.uk) one of the UKs premier suppliers of promotional merchandise. Buyking specialise in providing a wide range of promotional products and corporate gifts, such as promotional wristbands, key rings, caps, pens, mouse mats, clothing and much more. Feel free to visit us for more promotional goods.

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