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Virtual Trade Shows
By Angela Desalva
Tired of lugging around your trade show booth from city to city? Looking for an alternative to the typical trade show? Searching for a cost-effective way to reach prospective clients in different cities—or even countries—without leaving your office? You may be interested in considering participating in a digital or virtual trade show.


Virtual trade shows are an inevitable progression of the online “event”, such as webinars and webcasts. With many big name companies embracing this online trend, it’s definitely something to consider for your company.

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What is a Virtual Trade Show?

Simply stated, a virtual trade show is a show held in cyberspace instead of in person. But what platform to use? Some companies, such as IBM, have held shows using Second Life, which is an online 3-D virtual world that is developed and designed by the users. Although, there are companies who specialize in web-based software made specifically for this purpose.

Using this web-based software companies can create a customizable virtual convention floor where they can host events, pick their booth style, design and brand their space just as they would in the real world. Attendees can register, watch live or on-demand videos, receive digital files and network with other participants.
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Why Choose This Option?

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The biggest reason to invest in a digital trade show is the cost savings over a traditional show. So, what exactly will you be saving money on? Here’s a short list of the top reasons to go digital.

Spend

less money and time developing your booth.
No need to ship your booth or brochures to the event location.
Company representatives don’t need to travel, which not only includes airfare, but also expenses for things such as meals, hotels and per diems.
Less travel means less time away from the office and more productivity.

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While money is a powerful motivator, don’t forget that going digital means reducing your carbon footprint. No physical booth means that nothing has to be manufactured and shipped. No extra travel for employees, means less fuel is being used. Instead of printing brochures, send attendees electronic files and forget about purchasing and shipping giveaways.

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Another reason that this option is attractive to companies is that the digital medium allows for more targeted leads, but also allows companies to track what attendees look at while they’re logged in to the show.

They Way of the Future?

From comments posted online by trade show attendees, it seems that this option is appealing, particularly as a way to add value to attendance at traditional events. On the other hand, it seems that while companies are trying to reduce costs marketing professionals still want to be able to meet other people face-to-face, shake their hand and go for a drink. You can’t do that at an online event, at least not yet. Until then, the traditional trade show is in no danger of extinction.

Adfab Exhibit Group offers trade show displays that get you noticed. Contact Adfab Exhibits for banner stands, pop-up displays, table top displays and trade show booth rental.

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